The noodle box package features an all-over pattern of floral lace graphics with a contemporary traditional mother-of-pearl motif on a black background on the front of the box. The luster and subtle three-dimensionality of mother-of-pearl is captured in print to create a luxurious visual appearance. The central logo is a gold “gourd” finish, adding a sense of understated decorativeness and formality. The package structure is a flat open type that considers the ‘moment’ of gift opening to convey a sense of openness and sincerity. The noodle strips are colored in accordance with the color of noodles, and the centerpiece is an illustration of an oriental flower bouquet, adding to the ‘pleasure of receiving’. We designed the design details so that each product could contain an emotional message, rather than just functional packaging. Sesame - Salt Bottle & Outer Box Packaging: The same mother-of-pearl flower pattern was applied to the noodle box design to maintain series consistency, and the light pink tone sensuously expressed the brand identity of “gifts from nature.” The transparent bottle reveals the “texture of the material,” and the bottle label features an illustrated landscape graphic reminiscent of seasonal nature. Sesame: An early summer field with bright sunshine and wild flowers / Salt: Spring hillside with cherry blossoms The labels were composed to make the whole look like one continuous landscape.
